FAQs
Do you write the ads for me?
No, but we’ll set you up for success. RIFFF is designed to augment your internal team, not replace it. Your Performance Roadmap comes with briefs, wireframes, and example copy for smooth execution.
How do I know if RIFFF is right for my brand?
RIFFF is best for brands in search of a structured approach to scaling ad creative. If you’re tired of guessing which ads will work and want a repeatable system for better performance, we’re a great fit.
What happens after I get my roadmap?
We’re just getting started! Your Performance Roadmap isn’t just a document, it’s a working strategy. We’ll be available throughout the quarter for check-ins, advice, and strategic support to help refine and optimize your ad creative.
Do I need my own internal creative team?
Not necessarily! While RIFFF is designed to enhance your existing team, we also work with brands that rely on freelancers or agencies. Our testing briefs, wireframes, and copy examples make execution easier—whether you have a team or not.
How long does it take?
After some light onboarding we get right to work. You will receive your Performance Roadmap and everything you need to get started within 5 business days.
High-performing strategies from highly awarded creatives
Does this sound familiar?
Flying blind
You’re running ads without a clear idea of what’s working, or why.
Work with award-winning creatives to turn your best ads into a scalable growth engine.
Rifff gives you the best of both worlds: high-caliber creative instinct and structured, data-informed strategies proven to drive growth.
What we do
COMPETITIVE ANALYSIS
We snoop on your competition to see what they’re up to
Rifff sorts through your competitors’ top-performing ads and breaks down what makes them work.
We identify winners, losers, and hidden opportunities where you can stand out and break through.
CREATIVE AUDIT
We go through your entire funnel with a red pen
Anything that can be optimized will be optimized.
Our Creative Audit is designed to:
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Uncover untapped formats, hooks, and angles for creative testing
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Find conversion blockers on your landing pages
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Pinpoint white space opportunities to give you a competitive edge
PERFORMANCE ROADMAP
Then we give you 90 days worth of homework
A structured, data-informed roadmap broken into four short sprints, each with clear steps to unlock high-performing creative.
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Creative briefs for every test: Objectives, hypotheses, and execution steps laid out for you.
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Copy inspiration & frameworks: Pre-built examples to make execution easier.
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Flex hours for support: Strategy, creative direction, landing page copy, and more.
Can you really put a price on growth?
Yes, of course.
But one high-impact change could cover the cost of your entire audit.
RIFFF
Performance Roadmap
A structured, 90-day testing framework to efficiently create and iterate high-performing ads. For DTC brands ready to invest in winning strategies and speed up growth.
What you get:
Competitive analysis ($5,000 value)
Report on your competitors’ top-performing ads to identify winners, losers, and breakthrough opportunities
Creative audit ($4,000 value)
Find what’s working, what isn’t, and what can be improved through creative testing
Testing roadmap ($5,000 value)
A structured roadmap broken into four sprints, with clear steps to unlock high-performing creative
Execution-ready briefs ($5,000 value)
Creative briefs for every test, including objectives, hypotheses, and execution steps
10 Flexible support hours ($2,500 value)
Get help with strategy, creative direction, or execution, and more
Get a creative strategist without the overhead
Why spend $140K+ per year on an in-house creative strategist? For a fraction of the cost, RIFFF delivers a fully personalized growth plan every quarter. No overhead. No long-term commitment. No wasted budget.